Borderline was filmed on location in Los Angeles, California from January 30 to February 2, 1984. In this video, Madonna is a colorful street girl, toying with one of the boys. A photographer is interested in her and she lets him take pictures while she sipped champagne. However, Madonna quickly gets bored and tries to win back the heart of her boyfriend.
Lambert created a contrast with color scenes in the street (with the boyfriend) and black and white scenes during the photoshoots. It was the first Madonna video that received sustained play on MTV, and was even nominated for "Best New Artist in a Video" at the 1984 MTV Video Music Awards.