Rockstar features celebrities and non-celebrities lip synching to the lyrics. The non-celebrities are often filmed in front of iconic landmarks, such as Times Square in New York and Millennium Park in Chicago. Celebrities include Billy Gibbons (who voices his lines in the song), Chuck "The Iceman" Liddell, Dale Earnhardt, Jr., Gene Simmons, Wayne Gretzky, Jerry Cantrell, Kid Rock, Nelly Furtado, the crew from American Chopper, Ted Nugent, Grant Hill and numerous others. Sometimes the lyric they are lip synching relates to themselves. At the end of the video, Nickelback is shown playing live on stage at the Comcast Center for the Performing Arts in Mansfield, Massachusetts.